AMERICAN ADVERTISING AWARDS oc

Creative Aid had the pleasure of producing the entire marketing campaign for the American Advertising Federation OC hosted in March 2023. As a designer on the team, my mission was to regularly promote the event through social media posts and large posters. The purpose was to reveal the theme and encourage as many artists to enlist in the award ceremony.

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I wanted to express my love for horror and comedy by creating greeting cards with a fun message to surprise the viewer. I wrote each wordplay based on the plot of the film and illustrated each character with my personal style.

TACO ATAQUE FOOD TRUCK

A full brand case study highlighting a taco food truck inspired by the Mexican culture of luchadores. The guide features a brand overview, an identity system, and various application contents for social and print media.

CATEYE OPTIC DETAIL

Cateye Optic Detail is a new business focusing on automotive detailing using their highest quality and professionalism. My objective was to develop brand guidelines such as simplified logo variations , logo staging and the misuses of the logo. I also helped the client visualize their logo on a business card and apparel design.

ORIGNAL PROP DESIGN

My goal was to develop an authentic prop intended to compliment the setting of the scene of the movie. I began the project by observing the characters and evaluating the environment to identify the mood. The final product was a double-sided table tent with a personalized logo. I experimented with typography and illustrated the graphics and borders along with a list of imaginary prices.

Mosh For Youth Label

I had the privilege of designing the beer label for Mosh for Youth’s October 2024 event. Mosh for Youth is a non-profit organization that raises scholarship funds for low-income families through hardcore music festivals. The label’s design drew inspiration from the Day of the Dead, with influences from Frida Kahlo and the Misfits logo. I incorporated six butterflies to symbolize the sixth anniversary of the event and to reflect the organization's mission, helping their audience connect with the team's core values. Photography : Luckee Ngin

A IZVI CREATIONS

I redesigned the logo for the small business, A IZVI Creations, and redirected the style towards a combination of Pop Art and vintage horror. The illustration is based on the appearance of the two shop owners using their preferred color palette. For the wordmark, I wanted to apply a friendly approach by placing dots inside the text. Additionally, I suggested creating a design for their business cards and a banner for their vendor events.

HORROR ILLUSTRATIONS

The works consist of iconic characters from horror films and elements to portray their background. The project’s objective is to give my audience an insight into why they are feared or loved by viewers. The design will include their story, personality, choice of weapon, and a quote. Each layout will focus primarily on the illustration as the composition changes. The color palette will be brighter in order to set an approachable tone for my audience. As a fanatic of horror films, I am happy to combine my skills and interests.

MOVIE POSTER DESIGN

MENTAL HEALTH ILLUSTRATIONS

The series of illustrations emphasizes the importance of mental health and brings awareness to those who are struggling through it.

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