AMERICAN ADVERTISING AWARDS oc

Creative Aid had the pleasure of producing the entire marketing campaign for the American Advertising Federation OC hosted in March 2023. As a designer on the team, my mission was to regularly promote the event through social media posts and large posters. The purpose was to reveal the theme and encourage as many artists to enlist in the award ceremony.

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CATEYE OPTIC DETAIL

Cateye Optic Detail is a new business focusing on automotive detailing using their highest quality and professionalism. My objective was to develop brand guidelines such as simplified logo variations , logo staging and the misuses of the logo. I also helped the client visualize their logo on a business card and apparel design.

HORROR ILLUSTRATIONS

The works consist of iconic characters from horror films and elements to portray their background. The project’s objective is to give my audience an insight into why they are feared or loved by viewers. The design will include their story, personality, choice of weapon, and a quote. Each layout will focus primarily on the illustration as the composition changes. The color palette will be brighter in order to set an approachable tone for my audience. As a fanatic of horror films, I am happy to combine my skills and interests.

MENTAL HEALTH ILLUSTRATIONS

The series of illustrations emphasizes the importance of mental health and brings awareness to those who are struggling through it.

ORIGNAL PROP DESIGN

My goal was to develop an authentic prop intended to compliment the setting of the scene of the movie. I began the project by observing the characters and evaluating the environment to identify the mood. The final product was a double-sided table tent with a personalized logo. I experimented with typography and illustrated the graphics and borders along with a list of imaginary prices.

483F DESIGN FOR INTERACTIVE ART

483F Design for Interactive Art is a course offered in Cal State Fullerton to teach students how to apply art and design into an online context. My interpretation of interactive art was through the human senses of sight, touch, taste, hear, and proprioception. I composed a brand to highlight my definition and formatted my designs to different circumstances.

A IZVI CREATIONS

I redesigned the logo for the small business, A IZVI Creations, and redirected the style towards a combination of Pop Art and vintage horror. The illustration is based on the appearance of the two shop owners using their preferred color palette. For the wordmark, I wanted to apply a friendly approach by placing dots inside the text. Additionally, I suggested creating a design for their business cards and a banner for their vendor events.

30 DAYS OF TYPE

I joined the 30 Day Project Society hosted by Cheryl Savala in which many artists support each other’s work in a welcoming community. Each artist had the creative freedom to establish their own project and consistently build new artwork every day for 30 days. As a fanatic of 90’s cartoon shows and movies, I decided to illustrate the alphabet as characters. My aspiration was to expand my skills into hand-lettering.

TITLE TREATMENT

Before the film, Secret Headquarters, was released, I was challenged to design the title depicting the action and adventure genre. I conducted research from previous films under the same category and collected similar characteristics. My aim was to establish a bold and childlike title to portray the storyline.

I wanted to express my love for horror and comedy by creating greeting cards with a fun message to surprise the viewer. I wrote each wordplay based on the plot of the film and illustrated each character with my personal style.

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